Likely Televote Appeal
Likely Jury Appeal
John has proven to be popular with international Melfest juries and is able to emotionally connect with TV viewers
Melodifestivalen 2019 is over and John Lundvik has won by a massive margin with his song Too Late for Love.
As ever the Swedish entry divides opinion in the comments section and the Betfair market with plenty of opposition on both sides. When I saw the rehearsal snippet of John Lundvik I knew it would be the eventual winner: it just had that special ingredient called charisma.
Swedish entries are often called out for being too cold and calculating, no more so than in the esctips reviews, but then one has to recognise that Melodifestivalen is a mini-Eurovision in terms of musical quality and production values. This is why the Swedish staging remains the same with only minor tweaks because they perfect everything 2-3 months earlier than most other nations. Therefore, it is no surprise to see fans criticise the douche-y looks to camera and choreography-by-rote. This mechanical approach can fail spectacularly with someone like Ingrosso, as he’s a young, naive performer who doesn’t have the gravitas and maturity to perform beyond the narrow parameters of the programme. Lundvik has broken his programming, and along with his group of gospel singers, exudes a warm sincerity that infects televoters and juries.
Cesár Sampson’s Nobody But You has been cited as the most obvious comparable. Maybe so if all you are comparing is the presence of gospel singers. The songs are miles apart with Nobody but You probably being more chart-worthy. Nevertheless, Eurovision isn’t just a Contest for chart songs, it’s also a Contest for how a performance is delivered to the TV audience, and on that medium, I would argue that John is superior.
Even so, I don’t buy the argument that because Cesár topped the jury vote in Lisbon, John will too. Every Contest has a different set of components and permutations; however, what we do know is that John has proven to be popular with international Melfest juries and is able to emotionally connect with TV viewers – those are the ingredients of a top-5 contender.