Likely Televote Appeal
Likely Jury Appeal
Storm is a catchy, uplifting televote friendly song capable of making the left hand side of the scoreboard.
At the time of writing and in the context of this year’s Eurovision lineup as it stands, Storm is a highly effective 3-minutes of radio-friendly pop performed by the super-charismatic – and very Swedish – Victor Crone. Watching Victor, I was reminded of Måns Zelmerlöw’s performance of Heroes during the middle-eight and outro as he interacts with the cameras.
Obviously Måns benefitted from a much stronger song and a more eye-catching stage production, yet this is still a valiant effort from Crone.
It’s quite a slick production if you breakdown and study the individual components of how the TV audience is brought on side with clever psychological cues:
- Opening guitar shot
- Girl appears
- Guitar goes for first chorus
- Måns-influenced walk
- Actors placed in audience – social confirmation
- Chorus with audience as backdrop – social confirmation
- Circling camera mirroring increased energy in arrangement
- Victor gesturing to audience – social confirmation
- Måns close up
- Common linnets camera circle
- Pre-recorded footage
- Ends with guitar
The psychology focusses on audience participation and enjoyment. It’s a technique used by the X-Factor UK and Britain’s Got Talent, though rather more crudely. Even so, the main success here is the flow and constant shift in the visual narrative which allows Victor to sell his song way beyond its normal capabilities. He appears earnest, relatable, and more importantly, voteable. At no point does the performance drag or feel like a long 3-minutes. Looking at the Eesti Laul voting, which Victor romped, it would appear the jury either tried to prevent Victor winning or attempted to construct a pre-determined super-final lineup – the points awarded simply do not tally with a song and performance of this calibre.
There are a range of opinions about Estonia’s chances in Tel Aviv, and to be honest I have no firm opinion one way or another, other than to point out that based on the songs released so far along with those in the pipeline, Storm is a catchy, uplifting televote friendly song capable of making the left hand side of the scoreboard.