Likely Televote Appeal
Likely Jury Appeal
It is understanding Netta's galvanising effect on people that makes her such an interesting prospect and why she could defy Eurovision convention.
As predicted, Israel have dropped a banger in the form of Toy, performed by the gifted Netta Barzilai.
Netta will perform Toy in the congested first half of semi-final 1.
It’s safe to say that opinion has been divided so far and I would tend to agree with the more moderate analysis. Toy is certainly esoteric and a tad aggressive in parts, but that overlooks the core component of the song: Netta Barzilai. The Israeli phenomenon has caused a storm back at home which has seen everyday folk dressing up as Netta for the annual Purim holiday, which is the Jewish equivalent of Hallowe’en. Netta has become the biggest Eurovision icon since Dana International!
It is understanding Netta’s galvanising effect on people that makes her such an interesting prospect and why she could defy Eurovision convention. There is a Susan Boyle air about her where one draws conclusions based on her sizeable frame and geeky styling and is quickly won over by her unique talent and likeable, tour-de-force gusto.
As for the song, Toy is a powerful and catchy 3-minutes with eastern-sounding Mizrachi flourishes. It is modern, extremely radio friendly and stands out as a bold Contest-song versus the some of the safer beige entries chosen to date. Why wouldn’t the juries like the song given its professionalism? The juries aren’t all grey haired, bespectacled purists, most are rooted in the music industry as writers, singers and radio DJs. In most circumstances, this is the sort of music they would listen to, or at least commend for originality and commercial potential. Last year they ranked JOWST 3rd in the semi and 6th in the final, so they have form for recognising modern and unique musical flavours.
The televote could get behind Netta in the same way it supported Verka, the Russian Grannies and even Conchita given her distinctive appearance. However, I concede that Netta might be too overpowering for some, but until we see the Israeli staging and how Netta plays her trump card: the looper machine, it’s best not to rule out them out. It is also likely Israel will perform strongly on the OGAE fan poll, which should keep them short on the outright markets.
- Modern credible and radio friendly
- Excellent vocals
- Looper provides excellent visual gimmick
- Needs to be careful not to appear too aggressive
Top-3, Top-5, Top-10, or non-qualifier?