Likely Televote Appeal
Likely Jury Appeal
The whole package has the confidence of Laura Tessero's What's the Pressure.
Tonight’s Melodi Grand Prix final, compete with two super finals has finally yielded a result. Alexander Rybak returns to Eurovision with the song That’s How You Write a Song.
Rybak will perform in the first half of semi-2.
Let’s be honest here: Rybak won with that song because he was Rybak. Had he been performing a Rybak-ified version of Who We Are or Scandilove, he would have still won by the reported 2:1 margin. The 31-year old was playing to a fervent home crowd, and along with runner up, Rebecca, canned-cheering and applause was deployed by the broadcaster to quite blatant levels to influence viewers at home. I feel Eurovision will be a more tricky affair despite the fan-dominated audience.
On its release, That’s How You Write a Song was widely derided, and given the lack a Eurovision contender in the lineup, Norway’s outright price drifted like a barge and was matched as high as 190.0 on the exchanges. Fans are not always the best judge, but the reaction was largely unified. The song is cheesy, dated and would be considered a non-qualifier had it been not been performed by Rybak.
Nevertheless, the song’s main strength is Rybak’s effortless charisma, mixing Love Love Peace Peace fromage with Gianluca Bezzina’s charm. Even I have to concede he’s done a great job at staging the song, complete with the Fairytale flashback when reunited with his violin. The whole package has the confidence of Laura Tessero’s What’s the Pressure.
The song is probably a little to dated to perform strongly with Eurovision’s juries, but I sense name recognition could play a significant part. Likewise, the same trend may emerge on the televote. With other more modern upbeat songs in the Contest, Rybak may find himself lower down the pecking order once other nations show their hand. I have Norway floating around 6th-13th at the moment.
- Name recognition
- Will be the big PR story of the Contest
- Distinctive, fun and well staged
- Dated melody
- Easy to mark down for juries wanting modern music
- Won’t suit everyone’s taste
Can Norway match last year’s top-10?