Is it third time lucky for Mariette, or will the heat-4 pimp-slot prove to be a damp squib yet again?
Heat 4 Örnsköldsvik – February 24th
1. Emmi Christensson – Icarus
Musicals singer, Emmi, promises a mid-tempo, theatrical song. I don’t expect the 33-year old will require Melfest’s vocal tricks given her West End experience. With G:Son onboard, in addition to Hedlund & Biglert, writers of En Värld Full Av Strider, Icarus does have more than a glimmer of hope.
2. Elias Abbas – Mitt Paradis
Abbas released Min Queen in September last year and has the same writers for Mitt Paradis. Upbeat pop is on menu, but I have doubts over his live vocals and ability to sell his song to TV viewers.
3. Felicia Olsson – Break That Chain
The 23-year old performed Make Me No.1 back in 2013, finishing 5th in heat 2. This time she boasts a Deb, a Wikström and a Ljunggren in her writing team, as well as a helpful makeover since her last appearance. The genre is pop-R&B, so different to last time.
4. Rolandz – Fuldans
Remember Ravaillacz? Well Rolandz should be even more popular with their brand of Dansband comedy. Kempe and Kreuger will deliver plenty of hooks, so it really depends how bad everyone else is if they are to go direckt. Not to be underestimated.
5. Olivia – Never Learn
Olivia picks up where Wiktoria left, boasting Joseph Wallin among her writing team. Whereas Wiktoria borrowed from Avicci, Olivia promises a pop/tropical-house song. Yup folks, that’s more tropical-f*cking-house!
6. FELIX SANDMAN – Every Single Day
Having failed to qualify direkt with FO&O last year and now on sabbatical from the group, Felix travelled to LA to record new music. The list of writers are not particularly well known and a quick check for credits on Google draws a blank. On that basis, I’m not sure Felix means business but will reserve judgement until more information is available.
7. Mariette – For You
It’s safe to say that Mariette is confident, but she was confident last year too. Nothing ever changes in the world of PR. The big change is in the writing team with only Jörgen Elofsson listed. Elofsson boasts eight number-one singles in the UK and two in the US. He also penned Brendan Murray’s Dying to Try. Hmmm. However, he has written for Britney Spears, J-Lo Will Young, Agnes, Eric Saade, Kelly Clarkson, Celine Dion, Il Volo, Il Divo, Jedward, Leona Lewis, Paloma Faith, Westlife, The Saturdays and… David Hasselhoff.
So far Mariette has talked up her choreography, describing it as “innovative” and that it “will topple what we’ve done before”.
It’s worth recalling that the heat-4 pimp slot tends to be reserved for the biggest name in the show. Given the lack of names in this year’s line up, that honour has been passed to Mariette. As hinted earlier, the heat-4 pimp has only provided four winners in 16-years. In the modern era (2012 onwards for me), only Måns Zelmerlöw has delivered from the final slot. So should we believe the Mariette hype, or should we take on the favourite as was recommended here last year with Loreen? I favour the latter, but I’m instinctively wary of the lack of big names and PR this year – the feeling is very flat. And if Dotter channels Amanda Fondell, will Mariette suddenly appear as the jury and televote unifier? Nevertheless, Mariette only finished 4th last year (5th on the televote). In 2015 she managed 3rd overall, but was again 5th on the televote. That suggests a lack of support for the 35-year old. Welcome to the world of deciding whether or not to take on the market leader!
Mariette is the main name here, but does she do a Molly Sandén or Loreen and fall to a better song hidden in the running order? Either way she should be qualifying. Given the lack of information elsewhere, Rolandz, Felix and maybe Emmi could be in contention the other three slots.