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Albania: Eugent Bushpepa – Mall

Albania is first again to select its song for Eurovision and they begin our long betting journey to Lisbon in May. Eugent Bushpepa won what was a 100% jury decided final with the song Mall. It's a sumptuous, soaring power-ballad that wouldn't sound out of place on an 80s film soundtrack. It's also a welcome departure from the failed female ballad format. Mall isn't particularly groundbreaking and I'm sure I've heard this sort of song dropped at the pre-selection stage countless times before. Even so, Eugent's vocals are impressive and his stubbled pretty-boy look could do well with Eurovision voters.…
Song Appeal
Vocal Strength
Staging Potential
Likely Televote Appeal
Likely Jury Appeal

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Albania's progression in the Contest will depend on how they rejig the song to meet Eurovision's 3-minute rule.

User Rating: 3.5 ( 35 votes)

Albania is first again to select its song for Eurovision and they begin our long betting journey to Lisbon in May.

Eugent Bushpepa won what was a 100% jury decided final with the song Mall. It’s a sumptuous, soaring power-ballad that wouldn’t sound out of place on an 80s film soundtrack. It’s also a welcome departure from the failed female ballad format. Mall isn’t particularly groundbreaking and I’m sure I’ve heard this sort of song dropped at the pre-selection stage countless times before.

Even so, Eugent’s vocals are impressive and his stubbled pretty-boy look could do well with Eurovision voters. Subject to a 3-minute version of the song, Albania really should be knocking on the door of qualification this year. Having said that, Albania are not known for good revamps and have been guilty of neutering songs in recent years. Their progression in the Contest, along with the ESCtips star rating, will depend on how they rejig the song to meet Eurovision’s 3-minute rule.

UPDATE: Song will remain in Albanian 26/12/2017

  • Reliable vocals
  • Relatable and voteable singer
  • Uplifting, feel-good melody
  • Poor qualification history
  • Dated genre
  • Static stage concept needs work
  • 3-minute version challenging

Can Albania sneak qualification in Lisbon?

About Gavster

Owner & Chief Editor   I’m a qualified designer and the official geek in the crew, dedicating most of my free time to keeping the ESCtips show on the road. My family routes allow me to support the UK, Ireland and Italy.

3 comments

  1. Best thing to win FiK since Rona. Obviously will reserve final judgement till the revamp but i’d be very optimistic at this moment if I was Albanian. People will compare it to Poland 2016 but lets remember that A Poland has a diaspora few countries can’t match & B. His song won a 100% televise NF by a street and beat more talked about entries whereas this song won in 100% jury (granted based on the reaction I think it would have won the Televote also) and beat what was a mediocre at best line up.

    If Albania manage a good rework they should be qualifying as despite being dated I can’t see juries destroying the song like they did with Poland 2016 but I can’t see it matching the televise they managed but in the final (depending on the line up) I think it will get lost and finish somewhere mid table.

  2. Very good review, Gav. And I liked the innovation of the ticks and crosses!

    There is potential there but (a) the song needs to be in English (b) that uplifting chorus needs a strong English hook that people can latch on to (c) it needs a revamped and more modern production (at last year’s ESC – Portugal excepted – juries generally shunned dated sounding songs no matter how well sung) (d) the staging requires improvement (e) Eugent needs to find some charisma – you can’t spend the entire three minutes with your eyes closed or not finding the camera.

    I can imagine this looking good by the time we get an English language video and then disappointing when we see the live version in Lisbon.

    So at this stage, given Albania’s track record, I would err on the side of non-qualification.

  3. Perfectly pleasant in it’s current form. I agree it’s missing any sort of hook to grab the televoters attention in a long semi, but the vocal is good and a clean revamp and visually attractive stage show would cover over any deficiencies.

    In an average year i’d have this just the wrong side of the semi final cut line, but potential is there.

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