Likely Televote Appeal
Likely Jury Appeal
Cohesiveness of Package
I Love Belarus
Eastern-leaning semi-final and a second half draw could be the clincher for Belarus' qualification prospects.
We wait a month for a new song and then two come along on the same night!
Belarus followed Georgia tonight, and remarkably, everything went according to plan. Thanks to the jury, they chose Navi to perform in Kiev with the song Historyja majho žyccia.
It has already been confirmed that Navi will perform Historyja majho žyccia in Belarusian, so in terms of the motivating the televote, Navi will need to maximise the staging options available to them. Criticism has already been directed at the kaleidoscopic graphics, which maybe a tad unfair at this early stage, as I think they’re on the right track. I believe they should be aiming for a Hora Din Moldova type concept with bright, traditional folk graphics and dancers. The duo, Arciom Lukjanienka & Ksienija Žuk, already sell the song incredibly well, but as mentioned above, the Belarusian language will hold them back in Western Europe. Even so, they have a empty goal to aim for in terms of exploiting a simple branding trick; the chanted ‘hey hey…’ hook is what will stick in non-Belarusian speaking viewers’ minds, and if that’s displayed in big, bold letters on the LED backdrop in May, Navi will be doing all the right things to clinch a narrow qualification.
These uplifting happy songs with distinctive graphics, if positioned after a run of depressing dirges, can surprise or at least get close to qualification. Portugal 2014 is an example of this trend and a good reason why Belarus shouldn’t be discounted. The key elements outside of their control that are imperative to their qualification chances is an Eastern-leaning semi-final and a second half draw. If all that falls into place, one would expect a favourable draw from the hosts.
Can Belarus qualify for the first time since 2014?