Likely Televote Appeal
Likely Jury Appeal
Cohesiveness of Package
If Love Was A Crime is a wonderfully infectious foot-tapper of a song with a surprisingly catchy Bulgarian hook.
Having confirmed Poli Genova earlier this year, Bulgaria have scrambling around to find a song.
Today, Bulgaria finally presented If Love Was A Crime which will be performed in the second half of semi-final 2.
Bulgaria have only qualified for the final once in nine previous attempts. The breakthrough came 2007 when Elitsa & Stoyan qualified 6th in the old, larger semi-final format and went on to finish 5th in the final. That sort of song wouldn’t do well in today’s jury-influenced Contest, so it’s refreshing Bulgaria have returned with a competent song.
The reason for the delay in presenting If Love Was A Crime, was because their original songwriter, famous for his JESC compositions, withdrew at the last minute, leaving Poli without a song. Whether If Love Was A Crime was on the list of submissions, or was bought in as quick replacement is unknown; either way, it’s a wonderfully infectious foot-tapper of a song with a surprisingly catchy Bulgarian hook.
The market reaction was muted, and despite being matched as low as 24/1, Bulgaria has since drifted out to 70/1, which reflects the general uncertainty as to how well they will do in Stockholm, though it feels like a slightly more commercially relevant Lăutar and maybe a similar finishing position will be on the cards. The undercooked verses and pre-chorus are the main concern, but the punch of the Bulgarian ‘О, дай ми любовта’ parts really help make the song more memorable.
I can’t help feeling that the song needs a some sort of visual branding during the refrain along with a few simple, but recognisable dance moves that lock in the song’s strongest element with TV viewers. However, if Poli fronts most of the song alone with a fairly limp dance routine behind her, then I suspect qualification will be the ceiling. If they inject some Pasha Parfeny fun, then Bulgaria could challenge for top-10.
Do you love Bulgaria’s chances this year?