Likely Televote Appeal
Likely Jury Appeal
Historical Support Strength
Aram’s song will infect people’s minds, making it one of the most memorable songs of the contest, which is a major factor when zeroing in on potential contenders.
Back in January, Aram MP3 was announced as the Armenian artist for this year’s Eurovison Song Contest.
This evening, Aram presented his song, Not Alone, to a live studio audience.
The selection of Aram MP3 was an inspired choice by the Armenian broadcaster, as the 29 year old is a prominent showman and well capable of acting out a dramatic and entertaining stage show. Matched with an equally theatrical song, Armenia should pose an enormous threat to the top of the scoreboard in May.
Some have argued that Not Alone fails the 1-minute test, or feel the song is too bland during the first two minutes and takes too long to reach the climax. I agree that Armenia’s song is unconventional in the Eurovision sense, but isn’t that because we’ve never had anything like this before?
It’s accepted that we’ve had cross-genre and varied tempo songs before, Rockefeller Street being one of many bad examples, yet it’s hard to find a song that builds so smoothly before climaxing so compellingly. For viewers at home, it’ll feel like Armenia launched a tonne of bricks through their TV screens, shattering everything in its wake.
Even so, the first two minutes of Not Alone are far from boring. The subtle introduction of string and brass orchestration adds tension and poise, which prepares viewers for the ensuing maelstrom of Not Alone’s fortissimo. It is at this point that Aram’s song will infect people’s minds, making it one of the most memorable songs of the contest, which is a major factor when zeroing in on potential contenders.
There are also remarks arguing that because Aram’s song isn’t a fun, easily assessable song like Fairytale, Only Teardrops or Euphoria, that it will somehow flop on the night.
Each of those former winners were a cut above their respective competition, and if entered into this year’s contest, I’m sure they would top the leader board again.
In the context of this year’s contest however, Not Alone is the equivalent of Fairytale, Only Teardrops and Euphoria in terms of quality. Presently, only Carl Espen’s understated Silent Storm matches its class.
Armenia’s stage show will ultimately decide their fate, and Not Alone should make the transition from studio to Eurovision stage with ease, given its stalking build-up and explosive finale.
During the video’s first minute, the drummers are quite prominent in the arrangement, so I anticipate that they might form part of the presentation in Copenhagen. To ease worries concerning the opening minute or two, Armenia could add some orchestral elements to the stage presentation, which would divert the focus from Aram while adding an effective visual commentary during the slower passage. These elements are shown in the video, so I reckon the video spells out what we should expect in Copenhagen.
Once the dubstep climax kicks in, I picture Aram performing to a force-10 gale wind machine with smoke and pulsating white lighting depicting the sudden lift in mood.
Accounting for recent events, Armenia would make a more palatable winner and 60th anniversary host than Azerbaijan which I think is an important consideration. Given the national headlines after last year’s contest, I can’t imagine many western Eurovision commentators failing to remind viewers the reason for 2014’s rule changes. Everyone likes a fair contest, so when Azerbaijan eventually publish their song, it’s worth considering the public’s perception of last year’s events if indeed they are mentioned during the live broadcasts.
Are Armenia a big threat in Copenhagen?
- Qualification History
- Final Performance
Highest semi-final score: 150 (2006: André – Without Your Love)
Lowest semi-final score: 54 (2011: Emmy – Boom Boom)
Average semi-final finishing position: 6th
Average semi-final score: 99 points
Highest score (since 2004): 199 (2008: Sirusho English – Qélé, Qélé)
Lowest score (since 2004): 69 (2013: Dorians – Lonely Planet)
Average final position: 9th
Average final score: 123 points
Russia – 10.9
Geogria – 9.7
Ukraine – 8.4
Greece – 8.0
Belarus – 5.2
Cyprus – 4.3
Norway – 4.2
France – 3.9
Israel – 3.8
Italy – 3.5