Likely Televote Appeal
Likely Jury Appeal
Historical Support Strength
With little fanfare, this year’s Dansk Melodi Grand Prix got underway with very little prior knowledge of the songs. However, this year’s Eurovision hosts, Denmark have chosen to send Basim the huge distance to Copenhagen with the song Cliché Love Song!
Viewers of the Danish final would have noticed the X-Factor staging skulduggery. While most acts were performing to a backdrop of miserable red hues, Basim’s Cliché Love Song was delivered in front of a shimmering background of gold, when eventually a huge Danish flag was unfurled for the big confetti climax moment. I would love to see the minutes of the production meeting!
I can admit to not liking Basim’s song in its recorded form, but having seen it live, I can now appreciate what an infectious tune it is. It’s at this point I have to put my Eurovision hat on and put my personal taste to one side.
My first impression is that Basim is this year’s Gianluca Bezzina owing to his charming, down-to-earth and smiley on-stage character. He doesn’t appear over-choreographed or too slick either, which would make the 21 year old seem sleazy and arrogant to most viewers. Basim also reminds me of Donny Montell: a simple, likable kid having fun and giving it 100%.
While Cliché Love Song is a tad corny, it still works in today’s music market. There’s no mistaking that Basim is aiming to appeal to Europe’s Bruno Mars fans. By the way, that’s the same Bruno Mars with countless worldwide multi-platinum album sales, so Denmark’s challenger shouldn’t be underestimated!
On the flipside, given the hassles host broadcaster, Danmarks Radio, has had to endure, I doubt they will be in any rush to host the contest again this decade. Therefore, I fully expect the producers to position Basim as early in the running order as possible. That should earn him a decent score and provide Denmark – eager to pass the baton – a respectable finish as hosts.
Will that finish be as high as Robin Stjernberg’s 14th for Sweden last year?
Depending on the running order, I believe Basim is capable of a top-10 finish, but there are so many variables to consider with a song like this.
If France’s Moustache is positioned later in the running order, one should expect the latter of the two party songs to soak up much of the support (France went first last year, so they are owed a favour). Moreover, if Twin Twin has staging as impactful as Jedward’s Lipstick, I reckon Basim’s Cliché Love Song might be cancelled out.
In terms of instant appeal, Cliché Love Song is the stronger Eurovision package. However, most of the people I have sent this song to have all reacted negatively so far.
I recommend waiting for certain variables to be cleared up before exposing yourself to a thorough kicking in the top-10 market.
What do you think of Denmark’s choice?
- Qualification History
- Final Performance
Highest semi-final score: 185 (2005: Jakob Sveistrup – Talking to You)
Lowest semi-final score: 45(2007: DQ – Drama Queen)
Average semi-final finishing position: 6th
Average semi-final score: 103 points
Highest score (since 2004): 281 (2013: Emmelie de Forest – Only Teardrops)
Lowest score (since 2004): 21 (2012: Soluna Samay – Should’ve Known Better)
Average final position: 11th
Average final score: 108 points
Iceland – 8.5
Norway – 6.4
Sweden – 6.3
Estonia – 5.3
Ireland – 5.1
Latvia – 5.1
Slovenia – 4.5
Netherlands – 4.3
United Kingdom – 3.9